FRANCHISE CREATION: NIKE WILD RUN

IN 2016, I WAS TASKED WITH CREATING A BRAND CONCEPT FOR NIKE RUNNING TO DRIVE DISTINCTION IN THEIR APPAREL OFFERING. WILD RUN WAS A DIRECT RESPONSE TO INPUT FROM GLOBAL RUN CREWS LIKE K /RC AND PRC: 'MAKE IT VISIBLE. MAKE IT FUN!' WILD RUN SERVED AS A PLATFORM FOR EXTERNAL ARTIST COLLABORATION ON NEW RUNNING SILHOUETTES.