TEAM INSPIRATION: FROM ITEMS TO IDEAS

A SERIES OF OVERSIZED, TEXTURAL MAGALOGS MEANT TO INSPIRE NIKE BRAND DESIGN TEAMS AGAINST SPECIFIC INNOVATION RELEASES AND CRITICAL AREAS OF FOCUS FROM 2017–2020.

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BRAND CAMPAIGN: BE TRUE

BRAND POSITIONING: NIKE GRIPKNIT

BRAND CAMPAIGN: FUTURE MOVEMENT

BRAND POSITIONING: NIKE FIT ADV

FRANCHISE CREATION: NIKE RUN DIVISION

BRAND CAMPAIGN: NIKE RUNNING

MOTION FOR MUSIC: LND

BRAND POSITIONING: NIKE FORWARD

PRODUCT DIRECTION: ACG

BRAND CAMPAIGN: MOVE TO ZERO

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