BRAND POSITIONING: NIKE FORWARD

CREATIVE DIRECTION, POSITIONING, BRANDING AND NAMING FOR NIKE'S FIRST 'CIRCULARITY' GARMENT. NIKE FORWARD IS A NEEDLE-PUNCHED NON-WOVEN MATERIAL THAT CAN BE REDUCED BACK TO ITS CORE MATERIAL TO BE REUSED. AS A RESULT ALL BRANDING APPLICATIONS NEEDED TO BE MINIMAL/RECYCLABLE.

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