PRODUCT DIRECTION: AIR MAX

CREATIVE CONCEPT AND PRODUCT DIRECTION FOR A PACK OF AIR MAX SHOES. THIS SERIES WAS INSPIRED BY A TOUR OF AN AIRCRAFT CARRIER WHERE ALL SIGNAGE WAS OBSERVED AS BEING BOTH REFLECTIVE AND GLOW-IN-THE-DARK FOR OPTIMAL VISIBILITY IN ANY CONDITION.

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BRAND POSITIONING: NIKE FORWARD

MOTION FOR MUSIC: LND

BRAND CAMPAIGN: BE TRUE

BRAND POSITIONING: NIKE FIT ADV

BRAND CAMPAIGN: NIKE RUNNING

BRAND CAMPAIGN: MOVE TO ZERO

PRODUCT DIRECTION: NSW RUNNING

BRAND POSITIONING: NIKE GRIPKNIT

IMMERSIVE ENVIRONMENTS: NIKE

PRODUCT DIRECTION: ACG

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