CREATIVE AS CRAFT

Over 15 years experience in the outdoor and sport industries focused on brand strategy and product creation. I’m seeking my next creative leadership role, leading cross-functional teams to new capabilities though impeccable strategic frameworks. I have an extensive background in building kick-ass brands, getting to the heart of the narrative, and stoking the fires of product franchises. Let’s go build the next fun thing together.

IMMERSIVE ENVIRONMENTS: THE NIKE WAY

FRANCHISE CREATION: NIKE WILD RUN

FRANCHISE CREATION: NIKE RUN DIVISION

BRAND POSITIONING: NIKE FIT ADV

TEAM INSPIRATION: FROM ITEMS TO IDEAS

MOTION FOR MUSIC: LND

BRAND POSITIONING: NIKE FORWARD

BRAND POSITIONING: NIKE GRIPKNIT

BRAND CAMPAIGN: MOVE TO ZERO

BRAND CAMPAIGN: FUTURE MOVEMENT

BRAND CAMPAIGN: BE TRUE

BRAND CAMPAIGN: NIKE MEMBERSHIP

BRAND CAMPAIGN: NIKE RUNNING

PRODUCT DIRECTION: NSW RUNNING

PRODUCT DIRECTION: AIR MAX

PRODUCT DIRECTION: ACG

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